Deliverables
Logotype
Brand Refresh
Apparel
Catalogue
Event Collateral
Logotype
Brand Refresh
Apparel
Catalogue
Event Collateral
After 5 years as an apparel startup, MANG® reached out to me to handle the refresh of their branding. As they began to scale up their business, it was recognized that the brand needed a refresh.
Their core competency in the marketplace centers around making a positive environmental impact while providing high-quality, long-lasting products to their South Florida customer base.
I stuck with the original logo's aesthetic and tightened up the proportions and angles of the letterforms. I kept in mind the multiple applications of the logo, including print and web, small and large instances.
